OCTOBER DINNER NOTICE
FOR BNC MEMBERS & GUESTS

Wednesday October 31, 2007
Venue : Greens II, Tropicana Golf & Country Resort, 47410 Petaling Jaya
Time : 6.30pm to 10.00pm
Cost : RM45.00 for Members
RM55.00 for Guests and Members without Confirmation.

Dress Code : Smart business attire, preferably with jacket or batik.

Please Note : Members and guests inappropriately dressed for the dinner meeting will be denied admission. Members please advise your guests on the dress code

 

The Business Networking Club Kuala Lumpur & Petaling Jaya takes pleasure in inviting you and your guests to our October Dinner-cum-talk

A Google presentation, in collaboration with the Business Networking Club

Topic : Search-Engine Advertising - Presenting an overview and introduction to marketing online through Search-Engine Advertising

 Speaker : Mr Hanson Toh

Overview of the talk :

This presentation provides an overview of what Search-Engine Advertising is about and how and why it is arguably the most effective online-marketing channel today. We will be sharing some real case-studies on how SME’s and multinationals have used Search-Engine Advertising to grow their businesses, both for local and domestic markets.

We will also give a brief introduction to Google and to Google’s AdWords advertising programme, which is the leading Search-Engine Advertising programme in the world today.

IN ADDITION: Receive an AdWords free-trial coupon so that participants can start running their own Search-Engine Advertising campaigns for free (one coupon per company represented).

Learn about!!

What is online search-engine advertising, and how does it work?Do Malaysians use search-engines and if so, which ones and how often?

·         Using case study references learn how search engine advertising applies not just for multinationals, but very much to SME’s as well.

·        How to leverage search-engine advertising to reach your domestic and global-export markets.

This presentation-seminar is ideal for:

• Marketing Division Heads / Executives, Sales Heads and Managers.
• SME Entrepreneurs and owners of their own business.
• In general:
  • If you’re interested to find alternative ways to market / sell your services or products, as well as being an export-oriented company.
  • If you’re looking to identify a marketing channel that gives you better ROI transparency and arguably, a better ROI!
  • If you’re currently using other online-marketing methods (e.g. banner ads, email flyers, etc) and want to consider doing online search-engine advertising.

 

About the Speaker

Hanson Toh is the Google Country Consultant for Malaysia, appointed by Google Inc. He has been a management consultant and an industry executive in the Internet and mobile-telecoms industry for several years, in various capacities and functional roles including management consulting, sales & marketing, technology advisory as well as advising on M&A opportunities.

 

In his past experience, he has worked with various multinationals and SME corporations to capitalise on opportunities resulting from the growth of the Internet, including User-generated Content, VoIP technologies, Online-gaming and other broadband-related applications. His working experiences include working with DiGi Telecommunications, Deloitte Consulting, Maxis Communications, BT (UK), Quantum Capital Partners (UK) and Honeywell International (Singapore).

 

Hanson is an MBA holder from The Said Business School, University of Oxford. He also has an undergraduate-honours degree in Mechanical Engineering from The University of Warwick.

 

BRING ALONG YOUR GUESTS FOR WIDER NETWORKING !
RSVP : Kamal (Before  October 29, 2007) Tel : 7960 1796

Or by replying to email : bncklpj@tm.net.my / bncklpj@gmail.com

Attendance will be admitted on a "first-come, first -served" basis as there is limited seating. Please confirm early to avoid disappointment. Cancellation made less than 72 hours before the date of the function will not be accepted; the full charge will be instituted. Please note while we welcome guests, the same guest can only attend 2 of our monthly meetings within a 12-month period. Join us as a member for unlimited attendance!

Please come one hour earlier if you want to join the Biz-Syn meeting where deals are traded and made. Registration at 5.30pm sharp